A really interesting article, although metrosexuality just seems like its not as much a new fad as the article seems to claim. In their argument, it appears that marketing programs are latching onto a new phase, but the "metro man" has been around since the Southern Gentry. In fact, I'm not sure if the term "metroSEXUALITY" is really the correct word--sexuality defines how one feels attracted sexually, not how one appears. Metro really describes gender roles more so, so I suppose it'd be "metrogenderality." It's another classification for another group of people: straight people with good fashion. Still, a cool article o'er all.
If My Brain had a Buy Button:
An interesting article with good back up; it's hard to argue with MRI images and physical data. I could definitely see how we adhere to product loyalties--even if we're joking around with friends, there is a hint of truth to the "Pepsi/Coke" debate we all end up having at lunch at some point. I really wonder how exactly commercials can create this loyalty, though. I don't think I've ever really seen a Coke commercial, but yet I prefer it and undoubtedly would be one of those people in the taste-test swayed by their own mind. Maybe loyalty to a product is just a mental short cut--why try something new if you know something tastes good or is appealing?
As for the ramifications of this--as some feared with the "Orwellian advertisements"--I wouldn't be too worried. I like to believe that, being human, we are granted with certain gifts, and among those is self control. However, I also believe that, being human, we are often likely to not act with self control--I suppose that's the only scary part.
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